Client: MatOrtho

 

Project: Saiph Branding

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Involvement: Art Direction & Design

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Agency: © Agency Bristol

Designed for the Head & Heart.

 

The brief was to create a compelling visual identity for Saiph, a distinguished sub-brand of MatOrtho specializing in knee products. The core concept of the campaign, 'designed for the head & heart,' was aimed at both surgeons and patients.

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The design suite includes a cohesive logo lockup and an array of collateral materials, each crafted to communicate the innovative spirit and compassionate mission of Saiph to a senior demographic. From online banner ads and press advertisements to pull banners, pop-up banners, and an engaging exhibition stand, every element is designed to resonate with medical professionals and patients alike. Additionally, a dedicated microsite was developed to provide an immersive online experience.

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The overall look and feel were crafted to have energy and stand out, differentiating Saiph from the competition. Explore the designs below to see how the 'designed for the head & heart' concept comes to life across various platforms, creating a unified and impactful brand presence for Saiph.