![Women blowing fairy dust](https://static.wixstatic.com/media/0d79ed_18ee4b8442984fdfa1d6b6cc6e57995e~mv2_d_7172_4224_s_4_2.jpg/v1/fill/w_980,h_577,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/0d79ed_18ee4b8442984fdfa1d6b6cc6e57995e~mv2_d_7172_4224_s_4_2.jpg)
![MediaKind Logo with Tagline everyone. everywhere.](https://static.wixstatic.com/media/0d79ed_0b0a6a8d3fe042ccb6dc375ac32d69f2~mv2_d_8269_2105_s_2.png/v1/fill/w_936,h_236,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/MK%20logo%20lockup%2Bstrap_White.png)
Client: Ericsson Media Solutions
Project: MediaKind
Involvement: Art Direction & Design
Agency: © Silver
Media, it's in our hearts
Following investment from One Equity Partners, strategic plans to consolidate and grow the business were born. To build on this acquisition and strategic change, Ericsson needed a rebrand to establish itself as a market leader in its field.
The result was a successful global launch across multiple locations simultaneously within 6 weeks from project inception to completion on time, to brief and within budget.
“MediaKind embodies the concept that media should inspire and unite humankind; that media is part of our history and will play a vital part in our future. Silver has managed to capture this very essence with a stunning new identity that represents an exciting new chapter for the company.”
Arun Bhikshesvaran, Chief Marketing Officer, MediaKind
![MK icon on a white background](https://static.wixstatic.com/media/0d79ed_a3a11be520bd443cb42e9e47acac3a14~mv2_d_4451_3379_s_4_2.jpg/v1/fill/w_980,h_735,q_90/0d79ed_a3a11be520bd443cb42e9e47acac3a14~mv2_d_4451_3379_s_4_2.jpg)
![Brochure cover on a dark background](https://static.wixstatic.com/media/0d79ed_6ecfa1a22ead47dfb953b0fa0ee56e60~mv2_d_2535_2028_s_2.jpg/v1/fill/w_980,h_735,q_90/0d79ed_6ecfa1a22ead47dfb953b0fa0ee56e60~mv2_d_2535_2028_s_2.jpg)
![Birds eye view of stationery showing the MediaKind branding](https://static.wixstatic.com/media/0d79ed_f96d253b961f4ffe9ba6417b15ff1763~mv2_d_3252_2343_s_2.jpg/v1/fill/w_980,h_735,q_90/0d79ed_f96d253b961f4ffe9ba6417b15ff1763~mv2_d_3252_2343_s_2.jpg)
![Large advertising screen with MediaKind branding](https://static.wixstatic.com/media/0d79ed_c5793d313ca94845a2cae65fdbef88aa~mv2_d_4000_2670_s_4_2.jpg/v1/fill/w_980,h_735,fp_0.45_0.46,q_90/0d79ed_c5793d313ca94845a2cae65fdbef88aa~mv2_d_4000_2670_s_4_2.jpg)
Brand launch Invite
![Selection on product names on a stellar background](https://static.wixstatic.com/media/0d79ed_89a9b9957788421399238b907c6e90e7~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/0d79ed_89a9b9957788421399238b907c6e90e7~mv2.jpg)
![MediaKind Solutions](https://static.wixstatic.com/media/0d79ed_a735dd2c4e4b41dbb6649cacd311b0b7~mv2.png/v1/fill/w_741,h_272,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Solutions%20Naming.png)