Client: Octopus Energy
Project: Club Together
Agency: Perfect Storm
Club Together
The brief was to produce a campaign identity that would act as a wrapper for future campaign communications. The offering was cheaper energy bills to customers through organisations, clubs, and associations that had partnered with Octopus Energy.
Concept 1: The Union
Coming together as one working towards a mutually beneficial relationship. The following logo is a metaphor for ‘union’ which is symbolised by the power fist. The gradient colourway conveys transition to success and fruitfulness. The radical nature of the iconography is offset against a corporate font which creates a pivotal logo that speaks to small organisations and corporate giants.
Concept 2: The Opportune Wheel
Coming together as one working towards a mutually beneficial
relationship. The following logo is a metaphor for ‘opportunity’
which is symbolised by the interlinking ‘c’ from the club. The colourway
projects a reassuring professional feel. The radical nature of the
iconography is offset against a corporate font which creates a pivotal
logo that speaks to small organisations and corporate giants.
Concept 3: Rewards Sphere (chosen route)
Coming together as one working towards a mutually beneficial relationship. The following logo is a metaphor for ‘rewards’ which is symbolised by the half-circle ‘big brands’ connecting with the abstract shapes ‘organisations’. The colourway projects a professional and contemporary feel. The typography has a traditional feel – creating a brand that is progressive and approachable.
