![Y3S Masthead Creative.jpg](https://static.wixstatic.com/media/0d79ed_9e5c4c89b3134ea89e9d298e5144f52d~mv2.jpg/v1/fill/w_980,h_326,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/0d79ed_9e5c4c89b3134ea89e9d298e5144f52d~mv2.jpg)
Client: Y3S
Project: Branding
Involvement: Art Direction & Design
Agency: © Really Helpful Marketing
Completely Taken Care Of.
The brief was to create a visually compelling brand book for Y3S, a specialist finance packager. This project involved developing a dynamic range of design elements that captured the company's vision and values, to be utilized across various digital and print platforms.
This project successfully merged the core strengths of Y3S with a modern, professional aesthetic. The result was a cohesive and striking visual identity that resonated with financial intermediaries and partners across various channels. The brand book played a crucial role in establishing Y3S as a trusted and recognizable brand in the financial sector, significantly enhancing its market presence and engagement. The designs were instrumental in portraying the strength, efficiency, and supportiveness of Y3S, encouraging trust and recognition among its audience.
![Y3S Brand Book Cover design](https://static.wixstatic.com/media/0d79ed_ee85b444a81a43d3a08b39832166646b~mv2.png/v1/fill/w_978,h_652,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Y3S-Brand-Book-Cover-Creative.png)
![Y3S Brand book featured spread number 2](https://static.wixstatic.com/media/0d79ed_6c0d03b0466b4cfda1aa46fa80482ce4~mv2.png/v1/fill/w_929,h_831,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Y3S-Brand-Book_Spread-2.png)
![Y3S Brand book featured spread zoomed in](https://static.wixstatic.com/media/0d79ed_1d4bdad64d994cae9ed72badf015080d~mv2.png/v1/fill/w_980,h_653,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Y3S-Brand-Book-Spread-Zoomed-In.png)
![Y3S Brand book featured spread number 3](https://static.wixstatic.com/media/0d79ed_95caed7cb8434346a0438ebafbc528a2~mv2.png/v1/fill/w_980,h_653,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Y3S-Brand-Book-Spread-3.png)
![Y3S Stationery Mockup design](https://static.wixstatic.com/media/0d79ed_42f1a8d62f0a43fbbf03cd89b84b75ea~mv2.png/v1/fill/w_926,h_1046,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Y3S-Stationery-Mockup.png)
![Y3S Magazine Advert mockup](https://static.wixstatic.com/media/0d79ed_825cab3a92f640169a1e7968955b9373~mv2.png/v1/fill/w_980,h_653,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Y3S-Magazine-Advert.png)
![Y3S Stand Poster Display Mockup](https://static.wixstatic.com/media/0d79ed_47d98531d3a247c6aa27fad3cc25236e~mv2.png/v1/fill/w_980,h_416,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Y3S-Stand-Poster-Display-Mockup.png)